Privacy Statement

We may use Personal Data for the following purposes:

A.    To provide you or your company with products and services, such as providing and delivering you the goods and services you request; providing customer service; processing or fulfilling orders and transactions and fulfilling our contracts; verifying customer information; processing payments; communicating with you about your product, service, inquiry, or subscription; hosting informational webinars; verifying eligibility for certain programs or benefits; responding to requests, complaints, and inquiries; and providing similar services or otherwise facilitating your relationship with us.

B.     For our internal business purposes, such as maintaining or servicing accounts; operating our Digital Properties and customizing the content; maintaining internal business records; enforcing our policies and rules; organizational analysis; management reporting; managing Company assets and our global workforce; project management; auditing; maintaining records on business activities, such as accounting, commercial, procurement, document management and other similar activities; budgeting; real estate management; IT administration of our network, intranet, and other technologies; and IT security management and tasks.

C.     For our internal research and product improvement purposes, such as verifying or maintaining the quality or safety of our products or services; improving our products or services; designing new products and services; evaluating the effectiveness of our advertising or marketing efforts; and debugging and repairing errors with our systems, networks, and equipment.

D.    For legal, safety or security reasons, such as complying with legal, reporting, and similar requirements (including mandatory reporting obligations to public health authorities if applicable); investigating and responding to claims against the Company, its personnel, and its customers; for the establishment, exercise or defense of legal claims; protecting our, your, our customers’, and other third parties’ safety, property or rights; detecting, preventing, and responding to security incidents; and protecting against malicious, deceptive, fraudulent, or illegal activity.

E.     In connection with a corporate transaction, such as if we acquire, merge, spinoff, divest, or some or all of our assets are acquired by another entity, including through a sale in connection with bankruptcy and other forms of corporate change.

F.      For marketing and targeted advertising, such as marketing our products or services or those of our affiliates, business partners, or other third parties.  For example, we may use Personal Data we collect to personalize advertising to you on our Digital Properties, to analyze interactions with our email communications or website areas viewed, to develop product, brand or services audiences (including by identifying you across devices/sites) to better target our advertising to you, or to send you newsletters, surveys, questionnaires, promotions, or information about events or webinars.  You can unsubscribe from our email marketing via the link in the email or by contacting us using the information in the Contact Information section below.

We may use anonymized, de-identified, or aggregated information for any purpose permitted by law.

Our Digital Properties (and authorized third parties) use cookies and other tracking technologies such as pixels and beacons, to collect information about you, your device, and how you interact with our Digital Properties over time and across websites as described in our Cookie Policy.  Some browsers have incorporated Do Not Track (“DNT”) preferences.  At this time, we do not honor Do Not Track signals.

We do not knowingly collect or use any Personal Data from children under 18 or knowingly allow children under 18 to order or use our products, to communicate with us, or to use any of our online services.  If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.

The BD Veritor™ At-Home COVID-19 Test and accompanying mobile application collects data only from minors once their parent(s) or legal guardian(s) has set up an account to allow the creation of a minor profile.  All data related to minors under 14 is collected from a parent or guardian of that minor who consents to the use of the BD Veritor™ At-Home COVID-19 Test on that minor.

Use of the Digital Properties and our services is governed by and subject to Terms of Use.  By using or accessing the Digital Properties or our other services, you agree to be bound by our Terms of Use.

A.    Data Subject Rights

If you live in California, Colorado, or certain other states that have adopted generally applicable privacy laws, you may have certain rights, subject to legal limitations, regarding Personal Data, such as:

• Right to Know.  You may have the right to request information about the categories of Personal Data we have collected about you, the categories of sources from which we collected the Personal Data, the purposes for collecting, selling, or sharing the Personal Data, and to whom we have disclosed your Personal Data and why.  You may also request the specific pieces of Personal Data we have collected about you.
• Right to Delete.  You may have the right to request that we delete Personal Data that we have collected from you.
• Right to Correct.  You may have the right to request that we correct inaccurate Personal Data that we maintain about you.
• Right to Opt-Out of Sale/Sharing for Targeted Advertising.  You may have the right to opt out of the sale or sharing of your Personal Data for targeted advertising.
• Right to Opt-Out of Profiling.  You may have the right to opt out of certain automated processing activities that are used to evaluate characteristics about you.

You may exercise any of the rights available to you via our - Your Privacy Rights webform, by emailing us at NA_Privacy@bd.com, or by calling us at (800) 490-2177.

In order to fully exercise the Right to Opt-Out of Sale or Sharing for Targeted Advertising, you must undertake both of the following steps:

1. Submit an Opt-Out of Sale/Sharing for Targeted Advertising request through on our Your Privacy Rights webform.
2. Disable the use of advertising cookies and other tracking technologies in the preference center by going to the Cookie Preferences at the footer of the webpage. You must complete this step on each of our websites from each browser and on each device that you use.  These steps are necessary so that we can place a first-party cookie signaling that you have opted out on each browser and each device you use.  Please note:

To the extent required by law, we will honor opt-out preference signals sent in a format commonly used and recognized by businesses, such as an HTTP header field or JavaScript object.  We will process opt-out preference signals at the browser level.

We will not discriminate against you for exercising your privacy rights.

Verification:  In order to process rights requests, we may need to obtain information to locate you in our records or verify your identity depending on the nature of the request.  In most cases, we will collect some or all of the following data elements:  first and last name, email address, and telephone number.  In some cases, we may request different or additional information, including a signed declaration that you are who you say you are, and we will inform you if we need such information.

Authorized Agents:  Authorized agents may exercise rights on behalf of you by submitting a request via email address at NA_Privacy@bd.com and indicating that they are submitting the request as an agent.  We may require the agent to demonstrate authority to act on behalf of you by providing signed permission from you.  We may also require you to verify your own identity directly with us or to directly confirm with us that you provided the authorized agent permission to submit the request.

Appeal:  If we deny your rights request, you may have the right to appeal.  To submit an appeal, contact us at  NA_Privacy@bd.com. We will inform you in writing our response to your appeal.

Right to Removal of Posted Information—California Minors:  If you are under 18 years of age, reside in California, and have provided us with information, you have the right to request removal of unwanted information that you publicly post on the Digital Properties.  To request removal of such information, you can contact us as provided in the Contact Information section above.  Upon receiving such a request, we will make sure that the information is not publicly available on the Digital Properties, but the information may not be completely or comprehensively removed from our systems and databases.

B.     Additional Data Processing Disclosures Although we have not “sold” Personal Data for money in the past 12 months, we engage in routine practices with our Digital Properties involving third parties that could be considered a “sale” or “sharing” (i.e., for targeted advertising).  We do not knowingly sell or share any Personal Data of minors under the age of 16.

We only use and disclose Sensitive Personal Data for the following purposes: (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) for purposes that do not infer characteristics about you.   

In addition to the disclosures above, this section provides supplemental information about how we process Personal Data.